The state’s newest oil and gas advocacy group, Coloradans for Responsible Energy Development (CRED) is planning for the long haul: A multi-year campaign to inform the public about the industry, its practices and how its products are used — and about fracking.

That’s according to spokespersons for Anadarko Petroleum Corp. and Noble Energy Inc., the state’s two biggest oil and gas companies, which are backing the new organization.

Or, put another way, CRED is not a flash in the pan that will disappear after the Nov. 5 election.

That election includes ballot issues in a handful of Front Range cities that call for a ban on hydraulic fracturing within their city limits.

“This is a multi-year effort and we have a long road ahead — irrespective of what happens in [the elections in] 2013, or 2014 or 2015,” said Robin Olsen, a Denver-based spokeswoman for Anadarko, which employs about 1,300 people in the state.

CRED launched on Aug. 26 and kicked off its efforts by running its first media advertisements on Sept. 5 in front of the biggest radio audience it could find: Football fans waiting for the first Denver Broncos game of the 2013-14 season.